What is the difference between mms and sms messages

But what's the difference? SMS is an acronym for "Short Message Service" and is the oldest, most widespread, and frequently used texting technology that is supported by every single mobile network and device today. In the U.

These messages are limited to alphanumeric characters per message That's just a fancy word for both letters and numbers. MMS is an acronym for "Multimedia Message Service" and is most popularly used to send pictures or images. Text-Em-All customers can send a. PNG or. Common use cases include:. Responsible Use Policy. Are you interested in sending text-only or visual messages? Do your contacts engage and respond better with simple text messages or colorful imagery?

Does the character count limit your content and communication goals? In the right use case, MMS is much more engaging to contacts than a plain text message. You might be wondering, "Does MMS cost more"?

Simply put, yes - it involves the transmission of more data and mobile carriers typically charge 6X or more per MMS message than they do for an SMS message. Pay-As-You-Go :. But both are used for very different reasons, and if you get one mixed up with the other you could be jeopardizing your text messaging campaign and have a bunch of confused customers on your hands.

Another difference is that SMS messaging limits texts to just characters while MMS messaging can include up to KB of data 1, words and up to 30 seconds of audio or video.

Generally, SMS messaging is cheaper to send than the equivalent in MMS messaging, though the final cost does depend on your messaging provider. Read more here! With any marketing campaign you need quantifiable ways to measure success. Learn the SMS marketing benchmarks to look out for in a healthy campaign. Never miss out on a lead because you didn't provide the right contact method. Text enable your business and start reaching your audience quicker. Start a text marketing campaign or have a 1-on-1 conversation today.

It's risk free. Sign up for a day trial and get access to all of our features. Business Texting Have two-way conversations. Mass Texting Reach large groups at once. Automated Text Messages Trigger event-based messages. Mailchimp Zapier. Hubspot All Integrations. Watch a Demo Learn with step-by-step videos. Success Stories Get inspired by other businesses. Contact Us Help Center.

Popular Pages. Try Us Free. Have our best marketing and business texting content delivered to your inbox once a week. And e-commerce and logistics companies are using it to provide customers with delivery notifications. For routine customer service channel inquiries, many businesses rely on automated workflows and hand off more sensitive requests to human customer service agents. Twilio offers a comprehensive suite of developer-friendly APIs to help you easily add communications capabilities such as SMS, voice and video to your applications and mobile marketing solutions.

Twilio manages the complexity of the global carrier network to provide industry-leading message deliverability, allowing you to maximize conversion. You can also easily add new features like automated response handling or new channels like voice and push notifications, allowing your marketing platform to respond to and evolve with the preferences of your audience.

This way, you'll have the right conversation at the right time, every time. The digital era is now mobile. What does that mean? Should you use short code or toll-free sms? We compare the two to help you answer. Skip to main content.

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Phone Numbers. Short Codes. Customer Service.